The UK prize draw market is worth £1.3 billion. 7.4 million adults enter competitions every year. And almost every platform looks exactly the same.
Millions of entries. Hidden odds. WordPress templates. Generic prizes. A promise that “you could win” — with no transparency about how likely that actually is.
We looked at every major competitor — Omaze, BOTB, Elite Competitions, Rev Comps, Bounty — and found the same pattern: volume over value. The more people who enter, the more money the operator makes. Your odds get worse as theirs get better.
When a platform sells unlimited entries and never tells you the total, your odds become a mystery. 1 in 100,000? 1 in a million? You stop believing you could actually win — because you have no idea if you can.
That's not a competition. That's a lottery dressed up with better marketing.
Keystone was founded on a simple question: what if you just published the entry count?
Every Keystone draw has a hard closing time. Before the draw opens, we publish the exact number of entries in the pool. Your own entries divided by that total is your actual, verifiable odds. No guesswork. No “up to.”
Most draws we run will have entry totals in the low thousands — orders of magnitude better than a national lottery (roughly 1 in 45 million) and far better than typical competition sites (usually 1 in 10,000+, assuming they disclose anything at all).
We don't just tell you about the prize. We show you the receipts.
The Final Furlong hospitality at Goodwood? Booked. The four-star West Sussex hotel? Confirmed. The chauffeur? Scheduled. The £1,400 spending money? Set aside. We publish booking confirmations before the draw even opens.
No other competition company does this consistently. We think that says something about the industry.
£50 to join. £10 a month. That's it. Your membership puts you into every single draw we run — Glorious Goodwood in July, a luxury weekend in Rome in August, every major sporting experience and weekend break after. No logging in to remember, no missing deadlines, no upsells at the till.
If you want to top up on a specific draw you can — £30 for five extra entries, any draw, any time. But you don't have to. The subscription does the work.
The first 300 founding members lock in a 50% discount on top-ups for two years. After that the founding discount closes. That's the only thing the number 300 means here — a thank-you to the people who backed us first.
We stream every draw live. We use certified random number generation. We publish full results. We tell you the exact entry count. And we run the kind of experiences your group chat tells stories about — the Formula One Grand Prix Saturday, a ringside seat at the biggest fight of the year, a rooftop weekend in Rome with £1,000 in your pocket.
If that sounds like the kind of competition you'd actually want to enter, we built this for you.