The UK prize draw market is worth £1.3 billion. 7.4 million adults enter competitions every year. And almost every platform looks exactly the same.
Millions of entries. Hidden odds. WordPress templates. Generic prizes. A promise that “you could win” — with no transparency about how likely that actually is.
We looked at every major competitor — Omaze, BOTB, Elite Competitions, Rev Comps, Bounty — and found the same pattern: volume over value. The more people who enter, the more money the operator makes. Your odds get worse as theirs get better.
When a platform sells unlimited entries, their incentive is to attract as many people as possible. Your odds become 1 in 100,000. 1 in a million. You stop believing you could actually win — because you probably can't.
That's not a members club. That's a lottery with better marketing.
Keystone was founded on a simple question: what if you limited the draw to 300 people?
At 300 members with 10 entries each, your odds are 1 in 300. Not 1 in a million. You can see the exact number of people you're competing against. You can calculate your probability. You can make a rational decision about whether it's worth it.
That's what we mean by “radical transparency.”
We don't just tell you about the prize. We show you the receipts.
The VIP Ascot tickets? Booked. The five-star hotel? Confirmed. The chauffeur? Scheduled. The £1,000 cash? Set aside. We publish booking confirmations before the draw even opens.
No other competition company does this consistently. We think that says something about the industry.
Keystone is a members club. £50 to join, £10 a month, and you're entered into every draw automatically. Founding members get 50% off extra entries for two years. Your entries roll over. You can cancel anytime.
We stream every draw live. We use certified random number generation. We publish full results. And we cap founding membership at 300 — because at some point, adding more people stops being growth and starts being dilution.
If that sounds like the kind of competition you'd actually want to enter, we built this for you.